Category archive - Parfum

Developments 2013: The Perfume Zone at Beyond Beauty

ParisWith the increasing recognition of traditional and newly developed brands under the heading „niche fragrances“, even established events such as Beyond Beauty in Paris are accounting for and dedicating space for this growing segment. During the next Beyond Beauty (9-11 September 2013, Porte de Versailles, Paris), a special area at CREATIVE Beauty will be secured for the creators of fine fragrances. The area is called Perfume Zone and “from conception to distribution, the Perfume Zone focuses on the different production stages of a fragrance” (info by the organizer). I am very curious about the developments of this initiative.

New fragrances of Robert Piguet Parfums at Pitti Fragranze 2012

The Perfume Magazine‘s conversation of Joseph Garces, CEO of Robert Piguet, with selected Pitti Fragranze 2012-participants such as Corinna Doose is summarized in this short and intriguing video. Kudos to Mark David Boberick and Raphaella Barkley, very nice!

Emerging ideas from France and Italy

On my recent travels to exhibitions in Paris (Beyond Beauty) and Florence (Pitti Fragranze), I recognized the rich diversity of small brands that are seemingly growing in numbers. I think the motivations to create products (be it fragrances or cosmetic products) are, usually, very considered, considerable. and show a certain engagement with topics that are relevant for the owner/creator behind a brand. Read more

Esxence 2012: A short personal review

Esxence in Milan is known to be one of the few international meeting and exchange points in the field of artistic perfumery. The 4th edition of Esxence – The Scent of Excellence – (March 29-April 1, 2012) brought together significant producers, perfumers, distributors, sales agents, press representatives, online commentators, industry experts and scent aficionados from around the world. The event enabled to open new doors, write orders, talk about scents and scent impressions, introduce new brands, exchange expertise about different markets and market environments, get to know decision makers from other companies and countries, and speak about future projetcs. A parallel speakers’ and presenters’ program with writers, researchers, and top-notch experts and commentators highlighted that the ambition to translate the materialized art of scents into spoken words and written letters remains challenging.

I have seen very interesting approaches to address the market of artistic perfumery: some brands clearly document a capacious longevity, others are well-advised to reconsider action before further steps are taken. Read more

Zeitreise nach Frankreich – Parfümeure und Marktveränderungen

Im Beitrag der vergangenen Woche schilderte ich die sich im Sortimentsbereich abspielende Veränderung der Parfum- und Parfümerielandschaft im Nachbarland Frankreich.
Gerade erhielt ich eine Ausgabe der Informationsblätter der Französischen Botschaft vom 29. Februar 1972 (Jahrgang 20, Nummer 98, S. 9-12), in der unter dem Titel „Die großen Riecher bestimmen das Aroma der Welt“ Parfumeure und die Relevanz der Tätigkeit dieser Riecher beschrieben ist. Der fast 40 Jahre alte Artikel beschreibt interessante Facetten und einen signifikant anderen Markt. Read more