Monthly archive - Juli 2011

The fragrance industry: Sensing brands, branding scents

The date is getting closer: The edited volume on “Brands and Branding Geographies” (Edward Elgar, 2011) by the British economic geographer Andy Pike (University of Newcastle) will be published in August. The edition deals with the issues of brands, branding and brand development. So far, economic geographers have hardly covered this theme that is of utmost relevance in several industries and for current economic affairs. Read more