The renewed success of niche perfume brands in recent years suggests an understanding and differentiation of what the terms ‘niche’ and ‘mass’ imply. Those differentiations and the adequacy to think in these terms are often discussed in the fragrance industry. Some players and institutions conceptualize working definitions in order to separate categories as ‘niche’ or ‘mass’ or even ‘more mass’ and ‘more niche.’ Hereafter, I speak about some facets and characteristics that distinguish mass from niche brands. However, this description is not analytical in the sense that a clear differentiation (according to number and quality of retailers, financial restraints and opportunities, geographical reach, profit, and employees, for instance) is possible – I am rather presenting tendencies of how niche players work and what they do differently. In addition, the list is not comprehensive. Read more
New products are presented to the public on the shelves of perfumeries on a regular basis – cosmetics but, in particular, perfumes are reaching the stores on a weekly basis. The question of Why this is happening is as relevant as the question How consumer prices develop. How does a commodity receive its price? Read more
Stets erscheinen neue Produkte in den Regalen der Parfümerien – dekorative und pflegende Kosmetik, gerade aber auch Parfums. Die Frage nach dem Warum ist genauso berechtigt wie die, wie es zum dargestellten Verkaufspreis kommt. Wie erhält ein Gut einen Preis? Read more