The book Brands and Branding Geographies (Edward Elgar, 2011) in which I placed and contributed a chapter titled Sensing brands, branding scents: on perfume creation in the fragrance industry (pp. 125-149; the chapter developed out of my dissertation research) has been reviewed by Janne Lindstedt, Turku School of Economics, in the prominent academic journal Economic Geography (Vol. 88, No. 4: 451-452). In this sympathetic critique, the author appreciates „the theoretical discussion of knowledge in the context of branding geographies – a fresh theme in this field of study” (p. 451). I claimed that the “relevance and role of brands is missing from the knowledge debate in economic geography (p. 146) and tried to inspire an emphasis on this relevant mediator. I am curious about the further developments in this regard. Moreover, the book will shortly be available as a paperback version.
Currently, I am coordinating my efforts to get involved in activities beyond the regular consulting routines within the perfume and cosmetics industry. In 2013, one of my initiatives is to organize and chair a session at the Fourth International and Interdisciplinary Conference on Emotional Geographies which is taking place from July 1-3, 2013 at the University of Groningen, The Netherlands. As the conference website claims, the “conference provides a forum for a range of people from different disciplinary backgrounds as well as societal partners and artists to creatively explore the role of emotion in thinking about and experiencing space and society.” Read more