Brands and Branding Geographies: Book Review

Brands and Branding Geographies: Book Review

Picture 2The book Brands and Branding Geographies (Edward Elgar, 2011) in which I placed and contributed a chapter titled Sensing brands, branding scents: on perfume creation in the fragrance industry (pp. 125-149; the chapter developed out of my dissertation research) has been reviewed by Janne Lindstedt, Turku School of Economics, in the prominent academic journal Economic Geography (Vol. 88, No. 4: 451-452). In this sympathetic critique, the author appreciates „the theoretical discussion of knowledge in the context of branding geographies – a fresh theme in this field of study” (p. 451). I claimed that the “relevance and role of brands is missing from the knowledge debate in economic geography (p. 146) and tried to inspire an emphasis on this relevant mediator. I am curious about the further developments in this regard. Moreover, the book will shortly be available as a paperback version.


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