Monthly archive - Februar 2013

Kongressgespräch “Erfolg durch Nische”

Business - Besprechung mit Arbeit am VertragDie Euroforum Deutschland SE organisiert Konferenzen, Seminare und Fernlehrgänge. Im Bereich „Handel“ ist für den 25. und 26. April 2013 eine Veranstaltung zum Thema „Die Zukunft im Drogeriesektor“ geplant. Der Drogerie-Branchenkongress beschäftigt sich mit Themen rund um den “Schauplatz Drogerie“. Am Nachmittag des 25. April unterhalte ich mich in der Zeit von 14.20-14.50 Uhr mit Joachim Fetzer, Geschäftsführer Your Own Brand, moderiert von Prof. Dr. Claudius Schmitz, zum Thema: Erfolg durch Nische: Mit spitzer Positionierung und selektiver Präsenz zum Erfolg. Nehmen Sie gerne Kontakt mit mir auf, sollten Sie Interesse an der Kongressteilnahme haben.

Elements Showcase: Retrospective

IMAG1656As some commentators have put it: Elements Showcase proves to be the spot to present and perceive niche and upcoming brands in perfumery and cosmetics on the US and on the international market. At the 5th edition on January 28 & 29, 2013, in New York City, the presence of many novel brands with a keen focus to restrict themselves to „quality doors“ was maintained by an atmosphere of artsy lightness and cool understatement: while the introduction and presentation of brands exemplified an ever-increasing breadth and depth of this segment, the economical proof on the market and brand sustainability is yet to come. Read more

Syntheses: nature and high-tech in cosmetics

Picture 2In the latest issue of the well-recognized German perfumery magazine INSIDE beauty I placed an article about a developing trend in cosmetics: new brands are including ingredients that are communicated through their natural as well as high-tech background. Thus, instead of focusing on either natural/organic or high-tech ingredients and a, therewith, restricted marketing palette, those new brands communicate their USP’s through a wisely-chosen interaction and integration of both worlds. This ideologically challenging trend is apparent also in several other countries – and I recognized new brands of this kind on the shelves of retailers also on my recent trip to New York. Actually, the US are a key consumer market for those brands that attract other kinds of consumer groups. Yet, how this trends turns out to perform is upon approval in the retail environment.