Elements Showcase: Retrospective

Elements Showcase: Retrospective

IMAG1656As some commentators have put it: Elements Showcase proves to be the spot to present and perceive niche and upcoming brands in perfumery and cosmetics on the US and on the international market. At the 5th edition on January 28 & 29, 2013, in New York City, the presence of many novel brands with a keen focus to restrict themselves to „quality doors“ was maintained by an atmosphere of artsy lightness and cool understatement: while the introduction and presentation of brands exemplified an ever-increasing breadth and depth of this segment, the economical proof on the market and brand sustainability is yet to come.The documented success of prestige perfumes, in particular, has led to an increase of new brands that characterize themselves as niche/artisan/artistic. This characterization neither stands for olfactive quality nor for the necessary long-term performance of all brands everywhere. The themes of natural and organic beauty (also within perfumes) and individualized elegance (establishment of novel accords of prestige) are driving forces of this segment. Those facets are highlighted and emphasized through diverging philosophies of brand creation and USP’s. The event holds true to its name: it is showcasing elements of an internationally increasing breadth of brands and products.


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