On July 9-10, 2014, an innovative event will take place: parallel to Berlin’s Fashion Week, Mercedes-Benz (MB) invites international fragrance bloggers and journalists to its MB-Gallery ‘Unter den Linden’ to speak about recent developments in perfumery. The background: MB introduced its ‘air balance package’ to the new S- and C-class. This is an effort to contribute and relate to modern luxury but also to recognize the grand trends of ‘autonomous driving’ and ‘in-car living’. The bloggers are active parts of the conversation; they have the opportunity to test their own fragrance in the car. Therefore, the event is called “bring your own fragrance”.
A group of experts will be on the podium and move the conversation forward: Martin Bremer (Senior Manager Colour and Trim, MB Car Design), Stefan Geyer (Director Body Interior, MB Cars Development), Sabine Engelhardt (Futurologist + Responsible for in-vehicle service device, Daimler AG) and Marc vom Ende (Senior Perfumer + Developer of MB’s S- and C-class fragrances, Symrise AG). I am happy to join the speakers as a fragrance market expert.
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