With the increasing recognition of traditional and newly developed brands under the heading „niche fragrances“, even established events such as Beyond Beauty in Paris are accounting for and dedicating space for this growing segment. During the next Beyond Beauty (9-11 September 2013, Porte de Versailles, Paris), a special area at CREATIVE Beauty will be secured for the creators of fine fragrances. The area is called Perfume Zone and “from conception to distribution, the Perfume Zone focuses on the different production stages of a fragrance” (info by the organizer). I am very curious about the developments of this initiative.
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